Marketing to Patients: How to Keep It Legal

These two 30-minute webinars will provide a legal overview and recommendations for medical marketing and will cover: E-mail Campaigns: From MailChimp to HIPAA

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  • Testimonials.  How to Navigate Through this Legal and Ethical Minefield
  • What You Have in Common with Wilfred Brimley: The Federal Trade Commission
  • Use of before and after photographs
  • Your Practice’s Website: Avoiding Real Risks When Marketing in a Virtual World
  • New social media guidelines from the Federation of State Medical Boards
  • Use of sites such as Groupon, Facebook, and Pinterest
  • And much more…


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