Marketing to Patients: How to Keep It Legal
These two 30-minute webinars will provide a legal overview and recommendations for medical marketing and will cover: E-mail Campaigns: From MailChimp to HIPAA
- Testimonials. How to Navigate Through this Legal and Ethical Minefield
- What You Have in Common with Wilfred Brimley: The Federal Trade Commission
- Use of before and after photographs
- Your Practice’s Website: Avoiding Real Risks When Marketing in a Virtual World
- New social media guidelines from the Federation of State Medical Boards
- Use of sites such as Groupon, Facebook, and Pinterest
- And much more…